Finland's national carrier blitzes Europe with plain stupid marketing strategy that amounts to eco-vandalism Eco-smarter than you're average fare? Finnair's CO2 emissions calculator. Photograph: feel.finnair.com The national airline of has a new marketing strategy. Finnair wants us to fly to Asia via Helsinki. It's a sensible business plan, I guess. There aren't so many Finns wanting to fly to Asia, so they encourage others to fly to Finland and join them on the long haul....
Full Story: The Guardian
